In Late 2012 we saw quite a few solid footwear releases from Puma out of their Lifestyle department. It’s now 2013 and we are starting to get a look at some of Puma’s more athletic endeavours.  Meet the brand new BioWeb Elite runner. It’s the latest in footwear performance from the Puma brand. The design is inspired by a spiderweb and offers a lightweight and flexible WebCage technology. Hopefully I can get my hands on these, these will look like Fire in the gym- bad pun intended.

Source: Hypebeast

 About Puma:

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

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