When we first discovered this, we were honestly thinking WTF… However in an effort to attract more readers to global news, a website titled TheBigAssNews.com is putting Kim Kardashian West’s butt to good use by using it as a backdrop to share important news headlines. It’s a very stark comparison to see headlines like “South Korea Reports Rise of Patients with Mers” plastered over Kim K’s butt, however if it gets people to be more aware of what’s going on in the world, it may not be such a bad thing. We have to say, although this idea is somewhat whacko, at least the website re-directs you to reputable news outlets. The key to getting people outside your target market to be interested in something, often relies oo cross-promotion marketing. In 2015, there is no better marketing vehicle than Kim Kardashian, and her biggest asset (see what I did there…) has continued to keep her in the spotlight.