Montreal-based women’s fashion retailer Reitmans launched freestanding locations for its¬†Hyba¬†activewear line last month, conveniently placing them in former Smart Set locations. We interviewed a company representative to learn more about plans for the brand’s expansion, as well as how Hyba addresses a ‘white space’ in Canada’s activewear market…

It offers a range of activewear apparel and accessories, including dry wicking performance gear, yoga attire, and style-focused athleisure looks. Sizes range from 2 to 20 — broader than competitors, and prices are mid-range with tops priced between $28 and $34, and bottoms priced $38 to $44.

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