Earlier this year, Rihanna was named the creative director of PUMA women, and it looks like her first order of business is to show up in a bunch of PUMA ads.

The relaunching of Puma’s #ForeverFaster campaign aims to capture a younger audience, and Rihanna is the perfect choice for the brand. Internationally recognized, Rihanna appears in the new black-and-white Puma ad in the newest released Puma gear including the Rihanna promoted Puma XT trainers.


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