In an interesting move, our friends at PUMA have just named mega-star Rihanna as their new Creative Director. According to an article on WWD, Riri will oversee the overall direction of puma’s women’s wear line, and will join Usain Bolt and Mario Balotelli as a brand ambassador.  Sources say that Rihanna has already been to Puma’s headquarters in Germany for design and creative meetings.

The brand is quoted as stating that Rihanna “Will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio.”

Source: Vogue