American luxury retailer Saks Fifth Avenue has created video commercials for its first two Canadian locations, both set to open in February of 2016. Saks has also created separate Facebook and Instagram accounts for each store, and Saks Canada’s fist Tweet went out on July 1st.
Below is Saks’ 41-second video promoting its Toronto Eaton Centre store, set to open February 18, 2016 in part of the western portion of the Queen Street Hudson’s Bay building. In the video, a black ribbon with white trim, characteristic of Saks’ gift wrapping, exits the Manhattan Saks flagship and flies into Toronto. After flying past several iconic Toronto locations, the ribbon ‘gift-wraps’ a rendering of Canada’s new 170,000 square foot Canadian flagship.