With the arrival of Nordstrom last week to the Canadian market, it is very clear that as a department store if you want to keep up with big names like Nordstrom, Holt Renfrew and The Bay, your brand has to be on point.  While we don’t really like to nag on other companies social media efforts (it’s hard to stay on point every single time) we just had to share some of Sears Instagram posts because really, what were they thinking?  While social media experts say it’s difficult to pinpoint exactly how Instagram influences a brand, it’s pretty clear that great brands have great Instagram accounts and struggling brands don’t.

If you scroll through their page it’s evident that Sears has stepped up their game lately (kudos) , but some the older images are just plain painful. Here are some of our favourite WTF Instagram posts from Sears.

At One Point Sears Really Wanted to Push Selling Drills Through Instagram, The Campaign Just Didn’t Work For Us. 

 

Add more power to your crew. #DiscoverMore @Sears

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@Sears really loves stock photos and photoshop!

 

Now that’s what we call a POWERpoint. #DiscoverMore @Sears

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The right tools make any crew work better. #DiscoverMore @Sears

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WHHHHYYYYYY?

 

Sometimes a little sweet talk goes a long way. #Craftsman #DiscoverMore @Sears

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Here are Some More Gems

Work it – in your work boots. Find fall fashion that’s always in style. #DiscoverMore @Sears

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No two ways about it. A new pair of Levi’s is a perfect fit for fall. #DiscoverMore @Sears

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Making jeans work is a “waist” of time. Make fall fashion work for you. #DiscoverMore @Sears

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Weird Dancing Jeans

Get jiggy with your jeans! #DiscoverMore @Sears and get ready to hit the dance floor.

A video posted by sears (@sears) on

Oh What A Time to Be A Dad!

Awww… Boys and their toys — you just can’t keep them apart! 🔧#DiscoverMore @Sears

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All photos are from @Sears Instagram account –Maybe you should check it out as they have improved big-time!

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