With the arrival of Nordstrom last week to the Canadian market, it is very clear that as a department store if you want to keep up with big names like Nordstrom, Holt Renfrew and The Bay, your brand has to be on point.  While we don’t really like to nag on other companies social media efforts (it’s hard to stay on point every single time) we just had to share some of Sears Instagram posts because really, what were they thinking?  While social media experts say it’s difficult to pinpoint exactly how Instagram influences a brand, it’s pretty clear that great brands have great Instagram accounts and struggling brands don’t.

If you scroll through their page it’s evident that Sears has stepped up their game lately (kudos) , but some the older images are just plain painful. Here are some of our favourite WTF Instagram posts from Sears.

At One Point Sears Really Wanted to Push Selling Drills Through Instagram, The Campaign Just Didn’t Work For Us. 

Add more power to your crew. #DiscoverMore @Sears

A photo posted by sears (@sears) on Oct 9, 2015 at 7:53am PDT

@Sears really loves stock photos and photoshop!

Now that’s what we call a POWERpoint. #DiscoverMore @Sears

A photo posted by sears (@sears) on Oct 14, 2015 at 11:38am PDT

The right tools make any crew work better. #DiscoverMore @Sears

A photo posted by sears (@sears) on Oct 19, 2015 at 9:51am PDT

WHHHHYYYYYY?

We don’t make ordinary power tools. We make Super Power Tools. Find yours today and #DiscoverMore @Sears.

A video posted by sears (@sears) on Oct 15, 2015 at 8:53am PDT

Sometimes a little sweet talk goes a long way. #Craftsman #DiscoverMore @Sears

A video posted by sears (@sears) on Jul 9, 2015 at 7:18am PDT

Here are Some More Gems

Work it – in your work boots. Find fall fashion that’s always in style. #DiscoverMore @Sears

A photo posted by sears (@sears) on Oct 3, 2015 at 8:34am PDT

No two ways about it. A new pair of Levi’s is a perfect fit for fall. #DiscoverMore @Sears

A photo posted by sears (@sears) on Sep 9, 2015 at 7:59am PDT

Making jeans work is a “waist” of time. Make fall fashion work for you. #DiscoverMore @Sears

A photo posted by sears (@sears) on Sep 16, 2015 at 1:40pm PDT

Weird Dancing Jeans

Get jiggy with your jeans! #DiscoverMore @Sears and get ready to hit the dance floor.

A video posted by sears (@sears) on Sep 18, 2015 at 10:53am PDT

Oh What A Time to Be A Dad!

Awww… Boys and their toys — you just can’t keep them apart! ?#DiscoverMore @Sears

A photo posted by sears (@sears) on Oct 13, 2015 at 11:36am PDT

All photos are from @Sears Instagram account –Maybe you should check it out as they have improved big-time!