Sears has been under a lot of pressure over these past couple of years. Location closures across Canada and recent news of the Sears Canada CEO stepping down after only one year of work haven’t made things easy for the company, but no one could have predicted this move… Their latest target market? Apparently, anti-semitics.
Earlier this week, Sears had to pull a swastika emblazoned ring from their online store after the Jewish parenting site Kveller brought attention to the item available on Sears.com. The ring sparked outrage and disgust across social media – many users even threatened to stop shopping at Sears.
— Sasha (@myredpoodle) October 15, 2014
@Sears Swastika rings??? You disgusting Nazi pigs!!!
— Denise (@southwestcactus) October 14, 2014
The ring in question was marketed as “men’s punk rock style jewelry.” It’s online description described it as the perfect accessory – “not for Neo Nazi or any Nazi implication,” and is “going to make you look beautiful at your next dinner date.” Sears removed the item earlier this week and released the following statement on Facebook:
“The ring was not posted by Sears, but by independent third-party sellers on Sears Marketplace. All Marketplace Sellers must accept our seller agreement terms in order to sell their items on sears.com and part of that agreement includes an understanding that certain offensive items may not be listed. If a problem occurs, we take appropriate action. The ring has not been purchasable since this morning and we are in the process of completely removing the items from our site.”
They also released an official statement on their website. Read their full apology here. The ring was apparently also briefly on sale at Amazon.com, but has since been removed.