Sephora Opens 1st Canadian ‘TIP’ Concept Store
Paris-based beauty retailer Sephora (operating under the LVMH corporate umbrella) has opened Canada’s first ‘Beauty TIP Workshop store’ at Toronto’s Yorkdale Shopping Centre. The new store is only the fourth in North America to feature the new concept.
Sephora describes the next-generation ‘Teach, Inspire, Play’ concept as being “where digital technology and services fuse, culminating in a truly revolutionary shopping experience for modern day beauty enthusiasts of all ages to beauty together”. The new concept store also includes “a customized array of one-of-a-kind services and tutorials.”