The majority of us who work over here at SD are 90’s kids, so when we heard 90’s staple Starter was making a comeback last night- we dusted off our snapbacks and headed down to Footlocker for the brand’s launch party.
In the late 80’s and 90’s Starter was huge! The label experienced huge success with partnerships in almost every sports market, but mysteriously fell off in the early 2000’s. It took hipsters and hip hop kids wearing vintage snapbacks for nostalgic reasons to bring the brand back into the minds of the mainstream fashion consumer. In addition to that cult following, Starter has been aligning themselves with streetwear brands including: Supreme, Stussy and many more.
The brands re-emergence into mainstream fashion retailers comes with the recent launch of Starter Black Label. Originally only released in Europe, and capitalizing on its success across the pond, the brand is now officially available in Canada!
Check out the pics above from the event