American footwear brand Steve Madden has launched a new multi-brand shoe concept in Canada, and it plans to open multiple locations across the country. Called SHOO by Steve Madden, its first Canadian store recently launched at CF Toronto Eaton Centre.

As it expands, ‘SHOO’ locations will feature Madden-owned brands such as Steve Madden,Freebird, Betsey Johnson, Dolce Vita, Brian Atwood, Blondo and others. Shoes, handbags, accessories, and footcare products will be included. Brian Atwood is a particularly remarkable brand, given its high prices and limited availability at The Room at Hudson’s Bay in Toronto and Vancouver.

To read more about how Steve Madden is opening up a new concept store in Canada, head over to Retail-Insider.com