Sauvage. The word rolls right off your tongue and though it sounds beautiful and delicate, it is actually the french word for savage which by definition is a fierce, violent, uncontrollable animal or force of nature. “It was that dichotomy that interested me and [I felt it really framed] the whole concept of the store. Our aesthetic is hard meets soft, a mixture of feminine and edge” Jaya Kahlon, owner of Sauvage, tells us.
The boutique opened it’s doors at 644 Queen St. West late last year, but Kahlon is no stranger to the area. Kahlon actually began the shop as a pop-up in the Burroughes building in March of 2012, “I wanted to open Sauvage and the only thing stopping me at the time was the fact that we didn’t have a location. So, instead of waiting it out, I decided to start with the pop-up and worry about the location later.”
Today, the shop stocks a global collection of brands such as Finders Keepers, Cheap Monday, Leilanni & more. “I was inspired by my travels. Travelling abroad and seeing all these great brands that weren’t available in Toronto made me want to bring contemporary, design focused fashion brands to Toronto at more attainable price points. I realized there was a need for those brands here and that girls like me wanted to shop them but couldn’t do it on a regular basis.” Aside from offering unique and hard-to-find pieces, Sauvage also aims to provide an attentive, yet laid back service, “We want our customers to feel comfortable browsing the store without feeling pressured, however, we’re always ready to help in every way we can. From giving honest feedback on fit to helping put together the perfect outfit, we want our customers to leave the store feeling good about their purchases.”
We are currently coveting everything in the shop, from the floral printed tops to the future-forward shoes, we promise that you will fall in love with the product, not to mention, the space. A cement wall, water pipe fixtures and wire chairs mixed with smooth white shelving follow suit of the hard/soft aesthetic of the clothing and the merchandising makes browsing the carefully curated racks a breeze.
From starting as a pop-up to moving into a permanent location, to popping up in Montreal and collaborating with Toronto designers such as Kastor & Pollux, Sauvage has grown to be, in our personal opinion, one of the best boutiques on the Queen West strip…and it’s only been 1 year. So what can we expect next for the boutique? “Fall is going to be amazing. We’re going to go a little bit darker. Wearable but lots of interesting textures. [In the long-term future] I’d like to continue to build awareness of the store and continue to partner with like-minded individuals and brands to constantly bring new experience to the Sauvage customer”. In addition to all of that, customers can also expect an online store for the fall.
So… go check it out, like, now!