Yesterday night people flocked to Square One to witness an exciting event – Swarovski Crystal Tree and Sparkle Pop Up grand unveiling. The dazzling celebration kicked off the holiday season in a big way. The crowd gathered in the grand rotunda in front of the Holt Renfrew store was able to enjoy free festivities including some sweet treats from Love Me Sweet, Lindt and Squish Candies, as well as hot drinks from David’s Tea and Starbucks.
To light up the festive mood, the organizers invited Dwayne Gretzky who performed some holiday classic hits. The Toronto musicians are known for mixing the classic and modern pop beat and celebrating such artists as David Bowie, Bruce Springsteen, Beyonce and Britney Spears.
The modern-looking Crystal Tree unveiling was supported by everybody’s favourite hit by Rihanna “Diamonds.”
The event also presented the world’s first digital Sparkle Pop Up which offered its visitors to virtually try on Swarovski products, as well as “take a selfie” with the brand’s ambassadors, including a supermodel Karli Kloss.
You can find the Crystal Tree as well as the Sparkle Pop Up in the grand rotunda, on Level 2 by Entrance 3.
All photos: Alina Pradzhapati
What do you think about the Swarovski Crystal Tree? Share with us in the comments.
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