H&M has jut announced that The Weeknd will be the new face of their upcoming menswear collection Spring Icons Selected by The Weeknd, scheduled to arrive in stores worldwide on March 2nd, 2017.

As one of the most celebrated artists on the planet, the Toronto native has won two Grammy Awards, has been nominated for an Academy Award and is one of the most streamed artists on Spotify.

There is not any released information regarding the collection launch date, but we will surely let you know when it drops.