Tommy has just announced some exciting news! The brand has just launched their new global campaign featuring The Hilfigers– the beloved all-American family at the heart of Tommy’s marketing strategy. Now in it’s sixth season, The Hilfigers are shown cruising the waves in a way only a super preppy family could- on a yacht !

The campaign is titled le vöyãge seafãr-iüs and is centred around  brand’s first digital webisode The video is set to music by Estelle and Janelle Monáe and features “The Hilfigers”. Here is a link to the video: link.

Also,  fans who tweet @TommyHilfiger answering the question, “What’s your thing for 2013?” with the hashtag #doyourthing, will receive a code for a free download of Estelle’s featured track, “Do My Thing.”

Source: Rockit-PR