Earlier this year I had the extreme pleasure of previewing what fans of TOMS get to look forward to this spring and summer. And let me tell you, expect the same great quality with new and exciting looks for men, women and kids. If you know me, you’ll already know that I am a big fan of TOMS and have been ever since the company first launched back in 2006. What started out as an appreciation for thier simplistic iconic footwear and notable charitable initiatives, quickly become an obsession for all things TOMS related. Did you know that TOMS founder Blake Mycoskie is extending the TOMS brand name into the coffee industry? And did you know that TOMS eyewear is officially available in Canada?
TOMS eyewear is inspired by iconic and vintage style, from wayfarer-inspired Classics to pilot frames to historic oversized lenses, and every purchase provides their customers the opportunity to restore sight to a person in need.
During the TOMS spring/summer preview, I had the unique opportunity to take a close look at their eyewear collection. I was instantly impressed with the expert craftsmanship, notably the lenses, which might be the best stock lenses on glasses I have ever seen.
As a branding and marketing expert of over 10 years, I have always been fascinated and attracted to creative brands that are able to convey their culture seamlessly through design and innovation. TOMS is a perfect example. When you come across a pair of TOMS footwear, you’ll instantly know it is TOMS. The same can be said about their eyewear. You’ll quickly notice TOMS classic signature look hugging the ear piece on most of their glasses. It is bold, unique, and speaks volume about the footwear brand’s confidence in penetrating the eyewear market.
Below are some of my favourite TOMS sunglasses for men and women, showcasing the brand’s diversity in design and style:
TOMS sunglasses range in price from $118 to $210 CDN and are available to purchase at TOMS.ca and retailers across Canada. In addition to the beautifully crafted eyewear, TOMS offers a variety of footwear styles for men, women and kids.
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One®. Five years later, TOMS realized this movement could serve other basic needs and launched TOMS Eyewear. With every pair purchased, TOMS will help give sight to a person in need. One for One®. As more everyday choices have the power to impact the lives of those around the world, the TOMS movement will continue to grow and evolve.