Ride-sharing juggernaut Uber has recently announced plans to partner with one of Canada’s most recognizable brands – Loblaws. This comes at a crucial time for Uber as many local entities are seeking to shut the service down.

The announcement which took place yesterday, will see the San Fransico – based Uber teaming up with Loblaw Co. LTD. to bring Toronto Loblaws shoppers with out  a car an option to pick up groceries they have ordered online.

The Uber partnership will see the use of Loblaw’s “Click & Collect” e-commerce service, a service that allows customers to order products on line, have them filled in-store by a Loblaw staff, and subsequently pick up the product at a specific Loblaw location once order has been placed.

According to the Globe and Mail, this promotion comes at a very important time for Uber as the brand is desperately trying to repair it’s tarnished image in Canada, due to challenges posed by municipal governments and established taxi companies.

Right now until April 20th, Uber is offering riders, and new users of Loblaw’s Click & Collect service a $30 ride to use Loblaw’s new service.

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Source: the Globe and Mail

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