It is with extreme pleasure to introduce the Vitaly SS14 lookbook featuring a fresh collection with rare metal, unique shapes and highly refined geometry. Hands down, Vitaly is one of the hardest working brands that have emerged from Canada – most recently growing 500% since appearing on CBC’s Dragon’s Den and the announcement of the launch of co-founder and designer Shane Foran’s new line Clocks & Colours.
Vitaly has kicked-off 2014 with a nod to the classics. Featuring a unique spin on the archetypal school ring, as well as their very first circular ring, this is their most refined collection to date. But in choosing to forge these new designs from tungsten – a rare metal that is almost as hard as diamonds and often used by the military to build projectiles – this collection breaks through tradition with clenched fists.
I am the proud owner of several Vitaly pieces, all of which have become everyday essentials. From rings, bracelets, necklaces, pendants, and tie clips – I am a strong believer that Vitaly has something for everyone. I encourage you to take a look for yourself and make sure to shop the Vitaly online store.
Vitaly was given its first breath of life in Central Bali, Indonesia. Legend has it that founder Shane Vitaly Foran, a Toronto, Canada native, had decided to put his corporate job on hold in order to combat a growing sense of apathy and burn-out. During six weeks of unplanned pilgrimage, Shane found Ubud, a small haven for artists and other wanderers. He spent three weeks there amongst the pale straw huts and towering bluffs in a state of introverted reflection. Entranced by the the town’s natural beauty, Shane began dreaming of hand-crafted jewelry that would fit the many faces of everyday fashion.
After having a few simple designs produced by a local craftsmen and receiving an overwhelmingly enthusiastic response over social media, Shane decided to take the risk of a lifetime. Along with close friend & business partner Jason Readman, they invested their last pennies in their vision, and the company that is now known to the world as Vitaly was born.
Since April 2012, Shane and Jason have been pouring themselves into Vitaly full-time, seeking to create a brand that embraces the myriad of lifestyles and personalities that have inspired it: from sky diving to stage diving, and fine art to body art.
Vitaly continues to release new designs, working with a variety of unique materials, and maintains a strong relationship with all of those who have helped make its journey possible. The same craftsmen who produced the original Vitaly pieces still hand-craft many of the Vitaly accessories you wear today.