New York City-based eyewear retailer Warby Parker will open its second Canadian store next week in the new expansion wing of Toronto’s Yorkdale Shopping Centre. Warby Parker’s first location opened in August of this year at 684 Queen Street West in Toronto.

Warby Parker is an innovative, value-priced prescription eyewear retailer that was founded in 2010 as a pure play online retailer. Having since expanded into brick-and-mortar, Warby Parker designs its glasses in-house and sells directly to customers, with prices that are generally lower than regular optical stores.

The Yorkdale store will be one of only a handful of enclosed mall locations for Warby Parker, which typically locates on urban street fronts. Warby Parker currently operates 38 locations in the United States, according to its website, and the retailer is expanding quickly as it negotiates leases and announces new stores.

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