This video is a great piece of marketing coming out of the Sears camp. Canadian comedian Mike Myers appears in Sears Canada’s latest ad with Peter Myers – Mike’s actual brother who’s been a Sears employee for 32 years.

In an inward looking conversation about Sears in the ad, things get pretty real. I don’t think we’ve ever seen an ad where the ad actually talks about the company going under. ┬áThe commercial will get it’s share fair of haters, but we think it’s pretty cute! We’re ┬ájust not sure of Sears’ new slogan “My Brother Works There”. However it might just work, because up until this commercial no one was bragging about working at Sears.

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