If we learned anything from Kanye West’s Pablo pop-up, it’s that GTA-based teens love spending their disposable income on new album merch.
Earlier this week, The Weeknd took to his Instagram to announce he would be launching four Starboy pop-ups to coincide with his fourth-album release, including one in his hometown of Toronto. Today, Friday, November 25th, the pop-up opened to the public, with people lining up as early as 4:00 am to get inside.
The dimly lit pop-up, which is open until Sunday, November 27th, features t-shirts, long sleeve tees, Alpha Industries bomber jackets, denim jackets, and caps. Visitors can browse the merchandise on the racks and once they’ve decided on their Starboy picks, staff will retrieve fresh merchandise for them from the back.
Take a look inside the pop-up shop below.
The Starboy Pop-Up is open at 12 Ossington Avenue from November 25-26th from 10:00 am to 7:00 pm and November 27th from 10:00 am to 3:00 pm.