When a new ‘it’ sneaker drops, it’s not long before everyone on the street is rocking a pair. And when adidas launched the Ultra BOOST back in 2015, its popularity was inevitable. Today, the sneaker is the top choice for runners, fashion enthusiasts and sneakerheads alike. But what do you do when you want a sneaker-style that’s truly unique and yours? Customize it, of course.
On Thursday, April 13th, adidas is allowing you to do just that with one of their most coveted sneakers, releasing 3500 limited edition mi Ultra BOOSTs online in Canada and Western Europe. Available in three different colourways, everything from the BOOST sole to the primeknit upper will be entirely yours to design. The new mi Ultra BOOST also features a multicolour knit that wraps the heel.
Currently, shoppers are able to customize a wide variety of adidas sneakers, from the Superstar to the Tubular, online. Check out all of the customizable styles on www.adidas.ca.
Will you buy custom pair of adidas mi Ultra BOOST?
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