Millward Brown and WPP have just published their 2016 BrandZ Top 100 Most Valuable Global Brands ranking and there are some interesting shifts in the apparel sector.
While Nike has cemented their no. 1 status it seems Adidas has lost some of their luster as for the first time in many years the brand finds itself no longer holding the no. 2 spot for apparel brands on the list. Zara and H&M have taken the spots directly below nike and Adidas has fallen to no. 7.
If you are interested in the report, it’s an interesting read. It give valuable insight into some of the world’s most valuable companies.
You can check out the report here