As Adidas continues their current dominance in the hip-hop and high fashion world, it seems quite fitting to see another high-profile collaboration between adidas Originals and Pharrell Williams, hip-hop/musical superstar .
Today, March 27th, marks the release of the adidas originals and Pharrell collaboration, which sees the iconic adidas Superstar silhouette transformed into a spectrum of 50 different colourways.
“Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before”, says Pharrell of the release. “With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.”
Supercolor will be available globally on March 27 at adidas.ca and adidas stores across Canada.
For more information visit: http://www.adidas.ca/en/supercolor