American Girl Continues Canadian Invasion
Wisconsin-based doll retailer American Girl will open more Canadian boutiques, including an Ottawa location on October 11 within Chapters on Rideau Street. Though substantially smaller than its US locations, American Girl will make a big Canadian impact by opening as many as 15 locations by the end of next year.
Started 25 years ago as a line of dolls and books depicting pre-teen girls in historical times, American Girl is now a wholly-owned subsidiary of Mattel. Contemporary dolls have since been added. Its dolls are expensive, retailing at $125 for larger ones and $90 for its ‘Bitty Baby’ line, marketed to younger children. Doll clothing, books and movies are also available, as well as an in-store doll hair salon. Doll hairstyling costs between $5 and $25, while doll ear piercing will set you back another $14… READ the REST via our friends @Retail -Insider