In a world where you can become a fashion celebrity just by knowing the right people, Rihanna backed by talent and hard work has undeniably placed herself at the top of her class as far as fashion celebrities go. As one of the biggest names in celebrity fashion, it was a clear and strategic move for Puma when they signed RiRi to be the face and Creative Director of the brand. Rihanna’s newest collection with Puma might just be Puma‘s answer to highly anticipated collaborations that keep coming out of camp Adidas and camp Nike.
The newest work between Puma and Rihanna shows a glimpse into what we might expect from the collaboration. So far other than an initial teaser ad, there haven’t been many visuals released supporting the campaign. Yesterday, however, Puma and Rihanna released images featuring RiRi and her supposed new love interest Travis Scott. In this ad, you can see one of Rihanna’s newest sneakers – the Puma creeper in black and white. We are very excited for this release and will bring you more visuals as they arise.
A photo posted by badgalriri (@badgalriri) on
Look for the Rihanna x PUMA collection to hit stores as early as tomorrow (September 15th, 2015). The Puma Creeper launches globally on September 24, 2015.