Aritzia In-House Handbag Lines Launch Today
If you’re looking for a new handbag for fall, Aritzia might be your next stop. The Vancouver born retailer has just introduced two handbag lines: SIXELEVEN and Auxiliary. The additions extend Artizia’s in-house brands to 14 lines – a pretty impressive portfolio for a 30-year-old privately owned company. “Our portfolio of brands got to a point where our customers wanted the next thing,” said Verna Brown, the firm’s merchant director told WWD. “Bags seemed like the natural progression to evolve the looks.”
The retailer decided to launch two handbag lines simultaneously in order to appeal to the maximum amount of customers. “We saw the need for two different types of aesthetics going on in the market,” said Jason Lyn, creative director of accessories. “It could even be different aspects of one girl’s life — the bag she takes to work versus the bag on her off time.”
SIXELEVEN is a “sportswear inspired” collection, with a downtown feel. The silhouettes are inspired by classic sports bags, with a more refined and modern look. The collection includes a minimalist backpack, a duffel bag and a classic clutch made of napa leather with matte surface treatment in black, tan or blue. Each SIXELEVEN style features utilitarian hardware and zipper accents.
The Auxiliary collection is a bit more polished and is “more on-trend, a little bit more minimal and has an appreciation for details.” The collection was inspired by vintage luggage and features modernized details, such as sleek hardware and painted edges. Three styles will come in black, stone, wine and forest colours in glazed calf leather and American steer hide.
The SIXELEVEN collection will range from $200 to $400, while Auxiliary will be priced slightly higher at $300 to $600 – prices that Brown thinks “most girls don’t think that hard about spending.”