Aritzia is Opening a Brand New Wilfred Boutique in the Eaton Centre

Aritzia has some big plans in store for CF Eaton Centre. A new relocated and expanded Wilfred Boutique is opening and the first Babaton store is opening…

Say goodbye to the Wilfred you once knew at CF Eaton Centre because Aritzia will be launching something even bigger and better. On Thursday, October 20th, a brand new Wilfred Boutique is opening!

The new retail space will sit at over 5,200 square feet on the second floor of CF Eaton Centre, and according to mall blueprints and our friends at, the old Wilfred location will be replaced by a Babaton store, the retailer’s first. There is no word on the Babaton opening date yet.

Inside the new Wilfred Boutique, visitors can expect marble accents, gold leaf signage, vintage furniture and plants throughout, bringing the feminine, eclectic, and effortless Wilfred Woman to life.

Get a first look at the newly relocated and expanded Wilfred Boutique below.

wilfred boutique
Image provided by Aritzia
wilfred boutique
Image provided by Aritzia

The new addition follows hot on the heels of Aritzia’s Yorkdale Shopping Centre relaunch. Earlier this year, the store became North America’s second largest Aritzia location, spanning 10,400 square feet.

What do you think of the new Wilfred Boutique? Let us know in the comment section below.

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