Benefit Cosmetics to Open Free-Standing Canadian Locations
San Francisco-based Benefit Cosmetics will open its first free-standing Canadian location in April. The brand will reportedly open several Canadian boutiques over the next five years as it looks to expand its storefront operations.
Benefit’s free-standing boutiques offer a wider variety of services than its shops-in-stores, including salon/spa services such as brow rehabs, body waxing and faux tanning. In Canada, Benefit Cosmetics are primarily carried at Sephora and Shoppers Drug Mart locations, lacking services offered in free-standing Benefit shops… Read the rest of the article through our friends @Retail – Insider