Last week, Canada’s largest online luxury retail boutique launched, featuring over 250 premium designer brands. Named The Upside (www.the-upside.ca), the store features new and gently used product from top brands such as Hermes, Chanel, Azzedine Alaia, Fendi, Prada and others. We spoke with founder Lauryn Zhukrovsky, who is based out of Calgary.
Ms. Zhukrovsky explained that she started the online store after recognizing a lack of luxury consignment in the market. While living in Paris several years ago, she learned the importance of becoming a smart shopper and finding luxury for less. She also had personal experience with consignment and wanted to make the process more convenient and enjoyable than what she’d experienced. Furthermore, an online store provides the ability to see individual pieces profiled and organized, as opposed to a brick-and-mortar consignment store that may be crowded and disorganized.