Chapters Bookstores to be Rebranded as Indigo
Last Week, an article in Business in Vancouver Magazine confirmed that Chapters Bookstore locations will be re-branded as Indigo. The same article indicates that Indigo may open this summer in the heart of Vancouver’s retail ‘luxury zone’ at Alberni and Thurlow Streets, replacing a Robson Street flagship which will eventually be replaced by Sport Chek.
Chapters Inc. was formed in 1995 with the merge of SmithBooks and Coles. It became Canada’s largest book retailer, operating bookstores in all provinces. In 1996, Indigo Books & Music was created. In 1997, Indigo opened its first location, called Indigo Books Music & more, in Burlington, Ontario… Read the rest of the article, and get more Inside Retail Knowledge through our friends @Retail – Insider