Yes, this isn’t the first time the loveable Menswear Dog has appeared on StyleDemocracy. However after reading an in-depth article about Bondhi – the 5 year old Shiba Inu and his owners we just had to share the back story.
According to a Fast Company article, Bondhi – named after Patrick Swayze’s character in the movie Point Break and his owners Yena Kim and David Fung have carved out quite the business for themselves. Originally created as a concept to poke fun at the self obsessed-manicured men that appear on Tumblr and Instagram, Menswear dog has become somewhat of a Fashion Icon himself, propelling him into stardom and his owners to the bank.
“When we first dressed him up for fun [in spring 2013], he started posing for us, and doing like Blue Steel and Magnum,” says Fung, 29, a graphic designer naming modeling poses from Zoolander. “We originally posted his photo to Facebook as a gag.”
The article goes to to explain that the “gag” obviously blew up for the Tripod, so much so that Kim and Fung have been able to quit their full-time jobs. Fast Company breaks down their popularity by social media followers. There’s Instagram (148k followers), Facebook (91k likes), and Tumblr (224k followers), and that’s not even taking into consideration the advertising campaigns Menswear dog has been apart of. Kim, Fung and Bondhi have shot campaigns for Coach, Victorinox Swiss Army, Ted Baker, American Apparel, Brooks Brothers, Salvatore Ferragamo, ASOS, Revlon, The Tie Bar and a whole lot more! Menswear Dog also has contacts with Purina and a Korean department store.
Read the full article for the whole scoop, but who would of though a dog could make $15,000 a month wearing coats and ties?
Some of our Favourite Menswear Dog pics
Source: Fast Company