Giant Tiger Continues With Gigantic Expansion Plans

Ottawa-based discount retailer Giant Tiger is seeing considerable success with its Canadian operations, with plans to continue opening new stores. The company recently launched three new women’s fashion lines, and has also spearheaded store renovations and other strategies to enhance shopping environments.

The retailer was founded in 1961 in Ottawa’s Byward Market area, and has since grown to operate 218 Canadian stores and employs over 7,000 ‘team members’. Stores carry categories such as family fashions, footwear, groceries, confectionary, pet food, cleaning supplies, housewares, stationery, toys, and health/beauty products. The company’s strategy involves striving to lower prices through continued improvements to efficiency as well as maximizing buying power through economies of scale, as well as increasing market share in existing markets by modifying stores and assortment, based on local needs…

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