How to Make It: Lara Little From Lusomé
StyleDemocracy is always looking for awesome entrepreneurs who are making a difference with their products. A couple of months ago we had the opportunity to chat with Lara Little the CEO of a very helpful brand called Lusomé. Lusomé, is an incredible line of sleepwear for women who suffer from night sweats and hot flashes. According to the brand, up to 80% of all women will face night sweats at some point in their life. As an insightful and dutiful entrepreneur, when Lara noticed that many of her friends and inner family circle were experiencing discomfort due to sweating through the night, she took action creating nightwear that not only helped with the issue of night sweats but looked great and beautiful as well.
Take a look at the interview below:
1. Please state your name, workplace, and title.
Lara Little, Lusomé CEO
2. What is your education and/or work background and does it apply to what you do today?
23 years in fashion industry, last 15 as senior exec running large buying and sourcing offices. Economics major. The business and sourcing focus helped us to identify an opportunity through emotionally resonating with women and helping to solve a problem. The sourcing experience overseas has helped us know where to go to develop the best textiles and production capability.
3. How did you break into the industry?
Started on the sales floor in Holt Renfrew, taught me customer reverence.
4. Was there a defining moment in your career that made you realize this is what you were meant to be doing?
There was one particular focus group with many women who got so emotional when talking about how they are suffering in silence with night sweats and they felt so helpless.
5. What’s the biggest challenge you’ve faced in your career?
The risk of starting my own company, enlisting family for financial support, working 80 hours a week to get it set up.
6. What’s the best advice you’ve ever received?
Surround yourself with smart people who think differently than me.
7. What keeps you motivated?
Helping women, especially ones facing life-threatening illness.
8. How do you balance your career and personal life?
Scheduling quality time with family.
9. What’s one piece of advice you would give to someone trying to break into your industry?
Find a problem that needs solving, be innovative and look for ways to create consumption. The world doesn’t need another fashion brand.