IKEA’s Weird New Promotion Involves Peeing
What are you willing to do for a discount? IKEA has come up with a very different type of marketing campaign that is definitely a bit odd. It involves peeing on a magazine. Yes, you heard us right.
According to AdWeek, there is a brand new promotion for one of IKEA’s cribs in a popular Swedish women’s magazine, and it’s a bit bizarre. To access the discount price, you have to pee on the ad, which also includes a secret pregnancy test. If you test positive, a special “family price” will become visible in the ad. I suppose it is also technically a free pregnancy test but I wouldn’t count on it.
This idea was created by the award-winning PR agency, Åkestam Holst. Even though it’s pretty gross, it’s definitely newsworthy and grabbing everyone’s attention!
This is the crib they’re advertising:
What do you think about this marketing tactic? Let us know in the comments.
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Julia is the Editor and Community Manager at StyleDemocracy. She loves spending her time outdoors as much as possible. Her favourite things include dogs, photography, reading, plants, interior design and travelling. Follow her personal account @juliarmelcher.