Mississauga’s Erin Mills Town Centre has almost completed an overhaul and last week, it announced a new anchor store will replace its former Target location. Based on customer feedback and in light of the increasing competition from two nearby expanding centres, Erin Mill’s landlord decided to make the mall “better, not bigger”.
The 850,000 square foot, 185-store Erin Mills Town Centre was built in 1989 and required updating. After engaging with shoppers to determine how the property could be improved, landlord 20 VIC Management decided to substantially renovate the property without expanding its footprint. Customers said that they preferred the mall’s ‘manageable’ size compared to nearby centres, as well as convenient parking, wayfinding, and a variety of reasonably affordable stores with a focus on fashion.