Inside MUJI’S 1st Canadian Store
By Jennifer Pilkington for Retail-Insider.com
MUJI Atrium opened in Toronto this Saturday with long line-ups for it’s country launch. The retailer faces the same challenges as any new retailer to Canada, and methodically selected a smart location, determined a strong product mix, and ensured good inventory levels.
The Atrium in downtown Toronto is directly across from the foot-traffic heavy Toronto Eaton Centre and Dundas Square. With a Dundas Street-facing entrance next to Forever 21, the retailer avoids high rent while benefiting from the block’s significant foot traffic.