In present day, some women have become obsessed with being thin, almost as if it’s a goal to be even smaller than what is recognized as the norm. With the introduction of the new triple zero size from brands like J. Crew, it’s no wonder that women are becoming so obsessed with fitting into ridiculously tiny sizes like these.
A spokeswoman for J. Crew noted in an interview with Today.com that the only reason why they have introduced the 000 size is to stretch sales into the Asian market, where sizing is much smaller. Although this could be a legitimate fact, it doesn’t seem that it is the whole truth, as their campaigns rarely feature Asian models. Aside from that, introducing the incredibly small size is unrealistic and quite senseless to the population. Sadly, body shaming has become a huge and growing part of life today, and even just adding a size like that can push people into feeling that they must go to extremes to be smaller and fit into these extra tiny clothes.
J. Crew seems to be following in the lead of companies like Abercrombie & Fitch, whose CEO stated last year that he hoped people of larger proportions wouldn’t wear his clothes, as it had an affect on the image of the brand. Of course this became a huge controversy that was discussed across the world, and if that wasn’t bad enough, J. Crew has decided to continue the trend. According to Abercrombie & Fitch’s sizing chart, a 000 is equivalent to a size 23” waist, which isn’t even natural for the full-grown adult’s body, if not quite rare to have. Maybe this size is normal for a child, but then J. Crew shouldn’t be introducing this sizing for their adult collection.