Premium British lingerie brand Agent Provocateur‘s new diffusion line, L’Agent by Agent Provocateur, has opened its fourth location in the world in Montreal. Currently, its three other stores are in London, New York City and Los Angeles.
Located on the second level of Montreal’s Ogilvy department store, L’Agent is designed in collaboration with sisters Penélope and Mónica Cruz. Prices are lower than the Agent Provocateur mainline collection, and the diffusion line is described as “playful, fresh and sophisticated with a provocative edge”.
The L’Agent line launched in August of 2013 and features seasonal collections as well as a ‘classics collection’ featuring lingerie, accessories, nightwear and swimwear.