French luxury brand Longchamp will open its first free-standing Canadian location this spring at Toronto’s Yorkdale Shopping Centre. We spoke with the company’s New York City-based President and CEO about the brand’s Canadian success, as well as plans for more free-standing Longchamp stores.
American President and CEO Stephanie Disegni tells us that Longchamp’s Canadian sales are strong and in order to present the brand’s entire collection (including ready-to-wear and footwear), it will open free-standing flagships to provide the ‘full Longchamp experience’ The Yorkdale store will measure just over 1,600 square feet, replacing Kate Spade which moved to a larger space. The reason Longchamp chose Yorkdale was because the opportunity arose, not to mention Yorkdale has built a strong mix of luxury tenants including the likes of Tiffany & Co., Jimmy Choo, Bulgari, Moncler, Ferragamo, Cartier and others. Longchamp’s Yorkdale location is ideally located across from Holt Renfrew‘s mall-front concessions for Chanel, Pradaand Gucci, and is up the hall from the mall’s busy Tesla and Apple stores. Read the rest via our friends @Retail – Insider