By Devon Johnson
Vancouver-based athletic apparel brand Lululemon has opened its first Canadian men’s store in Toronto’s west end. The 2,200 square foot space, located at 96 Ossington Avenue, is one of several retailers that have recently opened on the street, alongside names such as Shinola, Reigning Champ, and Tiger of Sweden.
The men’s only store has been dubbed The Local Toronto, a neighbourhood spot where “sweat” meets “community”. Lululemon describes The Local as a “new spot to grind out daily to-do’s, connect with the crew, or perhaps [to] just do nothing at all”.