Lululemon Sets Their Sights on Men with New Stylized Editorial

In an apparent aim to capture some of the luxury sportswear marketshare, Lululemon has tapped photographer Fahim Kassam to create a high-fashion-esque editorial for the brand’s men’s division. Shot in beautiful British Columbia, the photos capture Lulu’s new gear in their natural element. Let us know what you think of their new direction.

In an apparent aim to capture some of the luxury sportswear marketshare, Lululemon has tapped photographer Fahim Kassam to create a high-fashion-esque editorial for the brand’s men’s division.
Shot in beautiful British Columbia, the photos capture Lulu’s new gear in their natural element. Let us know what you think of their new direction.

Source: Hypebeast