What we Miss About Target as Canadians
It’s been well over a year since the closure of over 130 Target retail stores across Canada. The opening of Target locations throughout the country caused major excitement amongst eager Canadian shoppers familiar with crossing the US border for Target brands and bargains. Since Target’s Canadian exit in April 2015, there has been a significant void in the discount department store category for shoppers seeking an alternative to Wal-Mart. While we’re certain that Target won’t be returning to Canada anytime soon, here’s what we miss about Target as Canadians.
Target Dollar SPOT
You can’t enter a Target store without sneaking a peek at their flashy Dollar SPOT section. A dollar store within a department store, Target’s dollar section was best known for $1, $2 and $3 priced stationary, home décor, and gift items. Great for stocking stuffers and party loot bags, Canadians miss Target’s Dollar SPOT for trendy knick-knacks with a slightly higher quality than traditional dollar store items.
Home décor at Target is no joke and as Canadians, we miss it desperately! Target’s private label furniture, linens, and kitchenware items were a blessing to our wallets. Target’s exclusive home décor items were a quality knock off for trendy pieces from high-end specialty retailers. A hot commodity, Target’s Threshold and pillowfort product lines were some of the first items to fly off of Target shelves leaving departments looking deserted as the retail giant struggled to quickly restock.
Thank you Target for first introducing Canadians to affordable beauty brands: NYX Cosmetics, Pixi Beauty, and Sonia Kashuk. Without you, Canadian consumers would not know the depths of how affordable cosmetics could be. While NYX Cosmetics have become widely available throughout Canada with the help of Shoppers Drug Mart, we can’t help but miss the latter two beauty brands and the value and variety that they bring to our makeup bags for such incredible prices.
Designer Brand Collaborations
Target is synonymous with limited edition designer collaborations at affordable price points. When first entering Canada, Target paid homage by partnering with Roots on a collection of “Canadiana” themed sweats and graphic tees. The one-of-a-kind brand collaborations continued across multiple departments on exclusive lines with celebrity designers, TV personalities, and athletes. While you can still cross the border or shop online for killer collabs with international designers, gone are the days of discounted designer product lines this side of the border.
What do you miss about Target? Let us know in the comment section below.
Cristina is a Marketing Manager, Blogger and avid Shopaholic. Retail obsessed, you can spot Cristina scouting out new stores and sales all across the GTA. A Toronto native, Cristina spends her free time glued to social media, trying new workouts and looking for the best new coffee spots. Connect with Cristina: Twitter or Instagram