New Stores & Pop-Ups in Toronto and the GTA: Swimco, Warby Parker + more

Warby Parker opens its second Toronto location, Swimco opens in Square One, Tanya Taylor hosts a trunk show, shop gifts at Her Majesty Pleasure and more.

Keep up-to-date on all things shopping with our handy shopping guide. From Toronto store openings and online launches to pop-up shops and everything in between, here’s what you should know:

Swimco opens at Square One

Western swimwear company Swimco has officially moved into Ontario with the opening of its Square One store. The store is a one-stop shop for all things swimwear, from suits to coverups to accessories, and has fit experts on hand to make shopping for your next vacation a breeze. For more information on the brand and to shop the collection visit

Warby Parker opens its second Toronto location

After the success of its first location on Queen St., eyewear brand Warby Parker opens its second GTA store in Yorkdale Shopping Centre. The new store, which officially opens on Saturday, December 17th, will house their trendy assortment of eyeglasses and sunglasses, as well as art and books from local artists and authors and limited-edition Yorkdale-exclusive sunglasses. For more info on the store, visit Warby Parker.

Image: Instagram/@WarbyParker

Mejuri x Brika pop-up shop

This weekend, shop handcrafted jewelry and gifts at the Mejuri pop-up shop inside Brika. The shop is happening at Brika’s Yorkville location on Friday and at Yorkdale on Saturday and Sunday. In addition to the amazing handmade goods on offer, there will also be complimentary manicures and a calligrapher writing custom holiday cards. Want to know more? Visit Mejuri for more details.

HMP Boutique re-launch

King St. beauty bar, Her Majesty’s Pleasure, has relaunched their boutique and it’s chock full of gorgeous finds (perfect for last-minute holiday shopping). After your mani, shop their collection of fashion pieces, accessories, jewelry and makeup from brands like Rebecca Minkoff, Smith & Cult, and Sunday Somewhere. For more info on the boutique, visit

Image: Her Majesty’s Pleasure

Barber & Co. opens in Toronto

Vancouver-based Barber & Co. have officially opened their first Toronto store on Ossington. The location features a barbershop, cocktail den and their line of handcrafted, eco-friendly grooming products including beard oil, pomade and moustache wax. For more info on the brand and store, visit

Tanya Taylor Trunk Show

Shop local at the Tanya Taylor trunk show happening at Yorkdale’s FashionCAN pop-up all day Friday, December 16. There will be a special Q&A with Globe & Mail Fashion Editor, Odessa Paloma Parker, at the event and an opportunity to shop Tanya Taylor’s current and upcoming collections. For more info visit Yorkdale.

Did we miss any new stores or pop-ups in the GTA? Let us know in the comment section.

Featured image: Swimco