Nike Launches the Flyease, A Sneaker That Will Change Lives
There are many little things that we take for granted every day: being able to put on make-up with a steady hand, getting up to walk to the bathroom with ease, and being able to put on our shoes without any difficulty. All of these little things, whether we notice or not, change our quality of life significantly, but there are many people who struggle with all of the aforementioned and in most cases, their only option is to accept it.
This was the case of Matthew Walzer who was born with cerebral palsy and lacked the dexterity required to put on his own shoes. His mother and father would help him put on footwear every day and while he was grateful for the help, Walzer grew tired of it. He decided to take matters into his own hands. Walzer reached out to Nike CEO Mark Parker back in 2012 with a letter that started a media frenzy. Mark Parker passed the letter on to Tobie Hatfield, the company’s senior director of athlete innovation, and today, the company has revealed a new sneaker that’s unlike anything they’ve done before. The Zoom Soldier 8 Flyease features an innovative design that allows individuals who face difficulties with footwear, put on footwear with ease.
Watch the Nike Flyease Story below. It is incredibly uplifting and inspiring to see how something as simple as a zipper can change someone’s life.