Popular Toronto-based outerwear brand Nobis (Latin for “us”, spelled with a lower-case “n”) has opened its first North American flagship in Toronto, and it has plans to further expand its already successful wholesale operations.
We spoke with Vice President Robin Yates to learn more about the company’s plans for Canada, as well as its intentions to open free-standing stores internationally. Mr. Yates founded nobis in 2007, and it quickly grew to become a lifestyle brand. The company is primarily known for its technical, functional and fashionable outerwear as well as headwear, knitwear and footwear. Remarkably, unlike competitors, its down-filled jackets are machine-washable. The company says that it embraces “the conviction that trends may come and go, but style, function and quality remain timeless”