Reebok Introduces new Sidney Crosby SC87 Collection

One of our favourite fitness brands Reebok has just recently unveiled its new Reebok SC87 training collection of footwear and apparel to the Canadian Market.

SC87 Collection? If you’re not a sports fan, you probably don’t know the significance of the SC87 moniker. The new collection is endorsed by none other than three-time NHL all-star Sidney Crosby who’s number and birth year are 87, and 1987 respectively.

The Reebook SC87 Apparel line and Sidney Crosby’s signature collection of Reebok One Series apparel utilizes the most innovative fitness apparel technologies. “At Reebok we believe in making fitness products that live up to the expectations of professionals like Sidney Crosby and everyday athletes alike,” said Michael Rossi, VP Reebok Canada. “Crosby wears his gear everyday as he prepares for his season, which is a testament to its quality. We are very proud to have an outstanding Canadian sports icon as part of the Reebok family, and his signature collection, Reebok SC87represents our brand so well.” What’s great about this collection, is that it’s not only high-performance.It looks pretty slick to.

Items we’re digging in the collection  include the Reebok SC87 Delta Bonded Fleece FZ Hoody ($79.99), the Reebok SC87 Jacquard Short Sleeve Shirt ($44.99) with engineered armhole construction and Flatlock stitching, as well as the Reebok SC87 10” Knit Short ($39.99) with low pressure waistband with internal drawcord.


If you keep up with the blog, you know that we are absolutely obsessed with shoes. Lucky for us, we were able to check out SC87’s newest kicks as well get our hands on the newest 3d FuseFrame kicks from Reebok.

The Reebok SC87 line features two new footwear offerings in the Reebok SC87 ONE Trainer 1.0 ($109.99) and the Reebok SC87 ZigTech 3.0 ($119.99).
A lightweight trainer that delivers the essentials, Reebok SC87 ONE Trainer 1.0 footwear comes equipped with a breathable upper, durable heel strike and a soft, cushioning sock liner that can accommodate orthotics. Its low-cut design means added mobility needed for the exercises Crosby performs in the gym to get stronger on the ice.

At 9.4 oz. (270 gr) Reebok SC87 ZigTech 3.0 footwear is the lightest, most responsive ZigTech shoe to date. It features a de-coupled heel for an impact-reducing natural shearing during heel strike and its Infinity Impact System midsole keeps Zig units located only where your foot strikes the ground. A strong and lightweight spring plate supports the foot from impact thru the gait cycle and an Active Lacing FitSleeve secures the foot directly over the midsole.


Revealed during this past weekend’s Road Hockey To Conquer Cancer tournament benefiting The Princess Margaret Cancer Foundation, the Reebok SC87 collection was launched alongside Sidney Crosby’s new Reebok TV commercial, which will air this fall. As part of the fundraising event, Reebok donated $35,000 to Road Hockey To Conquer Cancer tournament to help fund research for a cause close to so many Canadians.

Check out Reebok’s new commercial featuring Sidney Crosby below.

And just incase you’re wondering what the 3D FuseFrame Reeboks’ look like, here are some pics:

The Reebok SC87 Collection is available at Sport Chek, Sports Experts and Reebok retail locations across the country, as well as at

Source for product information, Road Hockey to Conquer Cancer event details and SC87 collection photos provided in full by: Rockit Promotions.