Sears Canada has been struggling. It’s had a hard time with store closures, poor sales and not the greatest customer image. According to a Canadian Press article, Sears says as of this coming Friday, it will venture into the grocery business as a way to bring back shoppers.
The CP article highlights the fact that Sears has signed deals with two speciality supermarket operators to manage food operations in Sears’ newly revamped locations.
While Sears isn’t saying much on the change, top management believes this is the right move to bring back Sears’ fledging business.
Other companies like Walmart and Shoppers Drug Mart have made successful forays into the food business and Sears wants it to be their turn.
While we agree that Sears has to do something to shake up their brand and bring back customers, we aren’t sure that food will be the thing that brings customers back. Especially when you think of where most Sears are located. Most are located in large retail complexes which offer many food options. It could be too late for Sears to get into this market. If there is a Supercentre or Walmart next door, are you really going to go into a Sears to buy produce?