Shoes.com Launches Brick-and-Mortar Initiative
Online footwear retailer Shoes.com (operating online as ShoeMe.ca in Canada) has opened its first permanent brick-and-mortar location in the world, in Toronto. The store is located on trendy Queen Street West and is the first of two to open in Canada this year.
The 3,000 square foot Toronto store, which opened on Friday, is located at 356 Queen Street West. The company says that it moved into brick-and-mortar to introduce new customers to purchasing shoes online, with in-store ‘brand ambassadors’ helping shoppers find shoes in-store or online at the SHOEme.ca website from in-store order stations. The Toronto store was designed by Canadian architecture and interior design firm, Dialog, in the same space where Shoes.com hosted a pop-up in November of 2015.
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Photo: Via Retail-Insider