Yesterday we had the opportunity to sit down with one of Toronto’s brightest up and coming jewellery designers, Shane Foran of Vitaly Design. We talked business, a little bit about life and a lot about jewellery.
Burnt out and tired of doing the same thing, Shane put his life on hold for three months and went travelling in South East Asia. After weeks of unplanned travel, Shane landed in the small village of Ubud in central Bali, Indonesia. Inspired by the art culture of Ubud, Shane decided to pursue something new – fashion and design. This is where Vitaly Design was born. Taking a risk, Shane developed a few simple designs and took to social media to get the word out. After receiving positive feedback from his friends and supporters, Shane did the hustle and took his last $3,000 he had on his student line of credit and started Vitaly Design.
What’s awesome about Shane and Vitaly Design is that he’s stayed true to his roots. He’s received a lot of support from his friends, and it seems that this is where he got the confidence to start his business. He’s never forgotten his friends and tells me that it’s a driving force behind his designs.
“It’s really important to us that we stay loyal to the people who are good to us… you can see that in our brand’s sentiment and our new motto reflects it… ‘everything is designed with our friends in mind’,” Shane tells us. “[Our] first collection was called ‘Friends’ to say thank you to all of the people who have helped us get to where we are”.
The Friends collection was when I first noticed Vitaly designs. I saw one of my buddies wearing a piece, and I just had to find out more about the brand. He makes a full range of jewellery from, rings to necklaces to “maybe even a money clip in the future”. The androgynous look of all the jewellery means that it can be worn by both men and women, and uses beautifully crafted wood and precious metals for an extremely unique look.“The ‘Friends Collection’ is meant to be explorative… clean.. lacking boundaries while retaining poise. The collection is made to fit the many faces of fashion, and is a tribute to the people who help us find a balance amidst the chaos, opening the doors to our future.”
So what’s next for Vitaly Design? When I asked Shane he came back at me with an excited response. With his business partner Jason Readman, Vitaly is back on the grind with a new collection titled “Clocks and Colours”. I got a little preview of this collection and fell in love. Crafted with high grade ceramics and paired with precious metals, Shane has taken his designing craft to the next level.
photos taken by StyleDemocracy or provided by Vitaly Design.